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There are plenty of ways to bring high volume and quality traffic to your web sites and ad campaigns, but CPV / PPV media buying has quickly become the choice of many marketers over the past several years. While search engines keep raising their ppc ad costs, and social network advertising keeps getting more competitive and costly, media buying is still a great way to create ad campaigns that can push a ton of volume and profits if you stick with it.
The concept behind media buying is simple. Through the use of keyword targeting, you can select categories or web sites that you would like your advertisements to appear on. Instead of banner or text advertising, the majority of CPV/PPV media buying is done through pop-up or pop-under windows. If you had an online store that sells toys, you may want to advertise your CPV/PPV campaigns across sites like ToysRUs or other popular toy sites. Just like search advertising, there is also a bidding setup for advertising to place their ad costs per keyword or site they would like to advertise across. The top bidders will get the highest volume and ad placements. As an advertiser you are paying every time the pop-up/down is displayed.
There are plenty of media buying networks to choose from, but one of the more popular and well known self serve platforms is through DirectCPV. With millions of daily impressions being served to their advertisers, and an easy to learn/use advertising platform, it’s a great place to start your CPV/PPV journey if you haven’t already. Ad rates start at only .004 per view, and you can watch a short video below on how their network works and how ad campaigns are created and served.
Just like there are many different ways to advertise and get traffic to your sites, there are also different ways to advertise in media buying as well. DirectCPV offers three different traffic generation strategies every Internet marketer should know about:
Keywords – You can use DirectCPV to bid on keywords, just like you’ve probably already done with Google AdWords. However, DirectCPV is often far more affordable. DirectCPV gets their keyword traffic from all of the major search engines, not just one. They can sell you the same traffic the major PPC search engines sell you, but at a fraction of the cost. While a Google campaign for a keyword may cost $2.00 per click, DirectCPV starts at just 1.5 cents per visitor, and we are talking highly targeted traffic that is actively searching the web for a keyword or key phrase of your choice.URLs – URL bidding allows you to advertise on your competitor’s websites. The people who visit your direct competitor’s websites are more likely than anyone else to purchase what you are selling right now. And like keyword traffic, it starts at just 1.5 cents per visitor.Run of Network – DirectCPV’s run of network traffic costs $4 per 1,000 visitors. It isn’t targeted like Keyword or URL traffic, so they offer this traffic at a huge discount. If you offer a general-interest product that has a diverse target market, you can use this option to drive thousands of visitors to your website or landing page right away.
Since I last wrote about DirectCPV a while back, there have been a lot of improvements to their system, a new user interface, as well a lot more traffic sources to choose from. For anyone who has used their ad system in the past and hasn’t logged in lately, I recommend you check it out.
For those of you that keep hearing about CPV and PPV advertising, but are still waiting to try it out, DirectCPV is currently offering a free $10 bonus on your first $100 deposit. This is a nice 10% bonus to help you get your first media buying campaigns profitable, which can be up to 2,500 additional views depending on your ad rates. If you have any international campaigns, but sure to try out the overseas audience on DirectCPV as they have less competition than the USA traffic that everyone is going after.
– Join DirectCPV and Get Your $10 Bonus
If you are looking for more useful information on CPV / PPV media buying, and may have missed out on these previous posts, here is a recap on the PPV guide posts and other resources.
PPV Landing Page Tips
Sure, you might know how to creating winning landing pages for search marketing and social networks, but it’s a whole new game when it comes to PPV advertising. You only have a few seconds to engage your PPV traffic and make them take action. Are you using these tips and tricks on your landing pages?Increase Profits and Volume with PPV Advertising
The hardest part about making money with any new model or in a different niche, is simply the act of getting started. In this post I walk you through the process of creating a PPV campaign, and the basics of campaign targeting and how PPV works.PPV Advertising: Network Reviews and Case Studies
Now that you have an understand of how PPV advertising works, there are many different options when it comes to where and how you would like to advertise. Depending on the network you choose to run your PPV ad campaigns, you will see a big fluctuation in traffic, targeting and a return on your investment. In this post I breakdown the top companies for buying PPV traffic.
You’ve seen and read countless success stories of people who make money by blogging. Yes, blogging can make you money and John Chow is a living witness.
However, generating income as a blogger seems like a day-dream to some folks. Is it really true or some sorts of hype?
Over the years, I’ve realized what it takes to earn a good living online, either as a blogger or an affiliate marketer.
It takes more than writing articles, blog posts and guest posts. It takes guts and hard work. If your blog is not earning at last $1000, see if these 4 reasons would resonate with you.
I wrote this article to help you change your focus and earn what you’re worth. Let’s go for a catch.
Sure, if you’ve weird expectations for your online business, you won’t go that far in achieving your goals. When I started blogging, my goal was to earn $3,000 every month. Guess what, I didn’t have a realistic plan to make it happen.
Such is a weird expectation. When you’re always thinking about making money, by any means possible, it’s a weird expectation – it’s not realistic. Stop right there!
You’ve got to change your thinking. This has a lot to do with your inner being and what you propose in your heart. The right time to erase the Dollar Sign ($) in your mind is now.
Of course, a time would come when earning $3,000 becomes second nature to you, but it takes hard work, zeal and proven business model.
Find out what other people need and keep providing the right answers. Basically, don’t expect to earn so much from your blog at the initial stage. Otherwise, you may end up earning less than you expect.
Do you still wake up by 10.00am and expect to make a lot of money from your blog? Well, for some people who have established blogs and everything run on autopilot, it’s possible.
But if you’re like me (intermediate), you’ve to spend hours writing, promoting, networking and participating with others.
I was overwhelmed to know that John Chow has been posting daily on this blog since 2008.
If he doesn’t have the time to update daily, at least he ensures his readers have new and insightful contents every time.
I’m not surprised that he’s such a success. Hard work pays off mightily.
One of my affiliate mentors, Ewen Chia is also a hardworking fellow.
He didn’t turn a Super Affiliate overnight. He works tirelessly from 11.00pm – 3.00am every day for 3 years.
A few years ago, he generated over $100K in 3 days from his product and affiliate sales. Again, hard work truly pays. Stop wishing, start working hard today.
Are you using strength or strategy?
This is very important. A lot of bloggers think that updating their blogs everyday is a great strategy. Is it?
The truth of the matter is: there are two sides to this. If the daily content is informative and truly helpful, then it’s a great decision. But if you don’t have something cute to tell your readers on a daily basis, why post daily?
Churning articles just to meet up with 600+ words count means you’re using strength. Such action can’t yield significant results.
A blogger friend of mine had written & published over 200 guest posts, but his blog is still struggling to gain traffic and he’s broke. Whereas, I wrote my first 10 guest posts and got hired by 3 high paying clients. What’s the difference?
I used strategy, while my friend used strength. Blogging success doesn’t depend on the quantity of articles you’ve and published, but it depends 100% on the quality and marketing. Stop using strength, focus on proven strategies and you’ll win.
The web is primarily powered by email and social media.
So many bloggers give more attention to Twitter, Facebook and LinkedIn. You should realize that email is the BEST marketing medium for your blog?
I know you’ve a Facebook page and Twitter handle. My question is: how much income do you earn from using these platforms?
Don’t get me wrong, social media is cute, I love to tweet and share with my fans but I give more attention to growing my email list.
“The money is in the list.”
Truth be told, the money is not actually in the list, but in the relationship you’ve built over time with your subscribers. How do you retain and engage targeted readers when they’re not on your email list?
Apart from selling to your subscribers, you could get business and product ideas from them. If you GIVE generously to your subscribers, they can promote you to the world without asking for rewards. Yes, email marketing is that powerful!
Waiting for the Sky to turn blue could be dangerous to your business. Plunge in and start building your email list today. Begin to communicate with your target audience. That’s where your long-term success lies.
What other reason is stopping you from making at least $1000 every month from your blog? Share your thoughts by leaving a comment below. See you at the top!
Photo Credit: highconvertingplr | Smartinsights
Visit www.adclicktips.com for a free Adsense report. This video is Part 1 of 2 about how to use the Amazon integration with Blogger to quickly add your Amazon affiliate links to your blogs.