Hi everyone. This is Doc and I want to welcome you to this first video in whatis a 13-part series that I’m doing on What Is Internet Marketing?So this is essentially a series to help people who are brand new to online marketingtry to frame it so that they can understand what they’re up against, what the earlysteps need to be and to give some guidance as to how it might go more smoothly. Let’s move on to our first slide and really, with this first video all I hope toaccomplish is to define a little bit about what internet marketing is. Many people enter internet marketing on a daily basis and what they need is some earlyadvicee to get off on the best possible foot That’s how I designed these 13 lessons. They’re also on my blog at docthecoach. com. If you nose around a little bit under thetraining sessions, you can find the blog posts that have accompanied the slides and thisvideo Internet marketing is now called so many othernames, such as e-marketing, web marketing, i-marketing, digital marketing, onlinemarketing – so many different things but is best defined as the marketing of one’sproducts or services through the use of the internet. Why is internet marketing a big advantage tomany businesses? Well, the Internet is a global portal now. A lot of things happen that don’t involve e-commerce, obviously. There’s social media,there’s simply exchanging lovely images and just browsing, Shopping for anything thatinvolves the exchange dollars is really what I mean by internet marketing. We’re goingto talk about some ways that internet marketerscan become involved in those exchanges of dollars here in a bit. I’ll give me some ideasof ways that you can use your own levels of expertise to make money and how you canformat that specialized knowledge that you mayhave into products that people will buy. One of the other things I think is the biggestadvantage for internet marketers is that you can be into this business for a relativelymodest amount of money. Some people believe thoroughly that you can do this for free andI’ll just leave them with their opinion. It’s just not what I believe and I’ll talk a littlebit about this in the next couple of lessons. There are some costs, albeit inexpensive,that I think you need to face up to to get underwaybut I think one of the things I’ve done as I createdthis series was to determine what are some nottoo expensive options you can select so that it’s easiest on your wallet (or easiest onyour pocketbook). One of the things I think internetmarketing does well though is businesses can save on the on the means of reaching almostany target market or audience – certainly overwhat’s been traditionally the method that peoplehave used to reach those audiences. For example, print advertising, radioadvertising, television advertising. . . nothing will reach prospects with less expense thaninternet marketing. Finally, I want to say that, if you’re abeginner in this business, it’s really not about raking in a lot of cash quickly. I can’ttell you how many emails and web site comments that I get about people who are ready to makefast and easy cash. I wish that were the case. I’ve been in thislong enough to know that it’s not and that thereason most people fail is because they believe that easy is the key word when talking aboutonline marketing. That same desire to pursue something easy is exactly why probably eightyor ninety percent of people fail. The only onesI know who are successful are those who are willing to approach this like a normal joband actually put some work into it. So if you’relooking for quick profits this won’t be your place. But with its inexpensive cost structure, I’m about to show you in these upcoming lessons,that businesses can save on the means of reaching almost any target market or audienceI spoke about before. You will have to invest in what’s known as an autoresponder and thenbecome involved with marketing-oriented groups on social media platforms such as Facebook,and some people use Twitter, Pinterest and otherWeb 2. 0-type platforms on which you can succeed. But Facebook is the “biggie” and we’ll talkabout that a lot throughout the lessons that are coming up. Anyway, that’s a good way todescribe what internet marketing is in its basicform.