{"id":595,"date":"2012-04-27T17:46:33","date_gmt":"2012-04-27T16:46:33","guid":{"rendered":"http:\/\/247income.co.uk\/blog\/for-digital-video-to-live-the-30-second-pre-roll-ad-must-die\/"},"modified":"2012-04-27T17:46:33","modified_gmt":"2012-04-27T16:46:33","slug":"for-digital-video-to-live-the-30-second-pre-roll-ad-must-die","status":"publish","type":"post","link":"https:\/\/247income.co.uk\/blog\/for-digital-video-to-live-the-30-second-pre-roll-ad-must-die\/","title":{"rendered":"For digital video to live, the 30-second pre-roll ad must die"},"content":{"rendered":"<p><strong>For digital video to live, the 30-second pre-roll ad must die<\/strong><\/p>\n<p>Here&#039;s how to fix video advertising and <b>make online<\/b> video profitable for everyone. by Molly Wood April 23, 2012 3:29 AM PDT Follow @mollywood Don&#039;t hate them because they&#039;re 30 seconds long. Video is moving to the Web in enormous leaps; the promise of <b>&#8230;<\/b><br
\/><a
href=\"http:\/\/www.google.com\/url?sa=X&amp;q=http:\/\/news.google.com\/news\/story%3Fncl%3Dhttp:\/\/news.cnet.com\/8301-31322_3-57417972-256\/for-digital-video-to-live-the-30-second-pre-roll-ad-must-die\/%26hl%3Den%26geo%3Dus&amp;ct=ga&amp;cad=CAcQARgAIAAoBjAAOABAiIzV_ARIAlAAWABiBWVuLVVT&amp;cd=1J-lOhhAZRU&amp;usg=AFQjCNFI7PvFs7VCYcGP2CcNMJsu2o45Lg\" title=\"http:\/\/news.google.com\/news\/story?ncl=http:\/\/news.cnet.com\/8301-31322_3-57417972-256\/for-digital-video-to-live-the-30-second-pre-roll-ad-must-die\/&amp;hl=en&amp;geo=us\" target='_blank'>See all stories on this topic \u00bb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For digital video to live, the 30-second pre-roll ad must die Here&#039;s how to fix video advertising and make online video profitable for everyone. by Molly Wood April 23, 2012 3:29 AM PDT Follow @mollywood Don&#039;t hate them because they&#039;re 30 seconds long. Video is moving to the Web in enormous leaps; the promise of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-595","post","type-post","status-publish","format-standard","hentry","category-make-money-online"],"_links":{"self":[{"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":0,"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"wp:attachment":[{"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}