{"id":9986,"date":"2014-10-04T16:29:56","date_gmt":"2014-10-04T15:29:56","guid":{"rendered":"http:\/\/247income.co.uk\/blog\/?p=9986"},"modified":"2014-10-03T16:29:59","modified_gmt":"2014-10-03T15:29:59","slug":"internet-marketing-questions-and-answers-newbie-lesson-02","status":"publish","type":"post","link":"http:\/\/247income.co.uk\/blog\/internet-marketing-questions-and-answers-newbie-lesson-02\/","title":{"rendered":"Internet Marketing Questions and Answers (Newbie Lesson 02)"},"content":{"rendered":"<p><iframe
loading=\"lazy\" title=\"Internet Marketing Questions and Answers (Newbie Lesson 02)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rP2BtROh8uY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br
\/>\nHello there this is Doc with Newbie Marketer lessonnumber two. And today I wanna just fall back and talk a littlebit about three of the questions that have repeatedly come into me as I&#8217;ve begun to teachabout internet marketing. I want make sure you understand that there are goodanswers to these and they sorted can guide yourearly days in internet marketing. Chief among those questions has been, can I startselling online for free. My answer to that is no, because while there are some free options for certain things I&#8217;mabout to discuss, there are real drawbacks to eachof those. The reason they don&#8217;t work well is because theydon&#8217;t project a proper image for your online business, one that will attract people todo business with you. So let&#8217;s talk about some other things that willcost you money. You&#8217;ll need a domain name. In my example, docthecoach. com is my primary domain name and that cost me about ten dollarsa year to to buy and to sustain. I have a hosting account with a company called Hostgator and Hostgator allows me to put myweb sites up online. All the images, the videos, and the content thatI create &#8211; all that is stored with Hostgator andbacked up by Hostgator. And that costs me about six dollars a month. You&#8217;ll also need a program to create what&#8217;s knownas optin forms, and we&#8217;ll discuss optin forms inmuch greater detail a little bit later. But what they are is places where people like yourselfcan put their email address, and maybe even theirname, into form boxes. And those boxes can be set up so that information canbe submitted so that you move on to my email list. And from there I am able to keep in touch with you. You want the same thing as you build your own mailinglist. It doesn&#8217;t really matter what niche or what area youdecide to move into online. All those customers are a valuable commodity andyou&#8217;ll want to reach them down the road too. So you&#8217;ll need to put them on a mailing list and theseoptin forms are a wonderful way to capture thatinformation right there on your blog site. The other thing you&#8217;ll need is an autoresponder account. It&#8217;s sort of an add-on to creating opt in forms. Once you have had somebody complete the information tojoin your mailing list, that information gets shotover to what&#8217;s known as a autoresponder account, whichis essentially on online service that keeps trackof your mailing list for you. It does much more than that and, as I said earlier, inLesson Four wwe&#8217;ll discuss an autoresponder account inmuch greater detail so that you can understand why ithas this cost and why it&#8217;s so mandatory. But for right now I can promise you that it&#8217;s probablyone of the best one or two expenses that you&#8217;ll undertake early on your online marketing career. So let&#8217;s tally that up:You&#8217;re going to have $10 up front to buy your domainname. You&#8217;re going to pay $6 for your first month of webhosting. About $30 to buy a plugin for WordPress so that you cancapture people&#8217;s names and email addresses, and thenabout $25 to store those email and addresses and namesin an autoresponder. So that $71 dollars to start. That may not sound like free and it&#8217;s not, but when youstop and think about what it takes to set up anythingelse, whether it&#8217;s an ice cream shop or a cardealership, you can tell that by comparison it&#8217;s muchless expensive. Let&#8217;s talk a little bit about your monthly expenses. We&#8217;re going to need that web hosting expense on on aregular basis so there&#8217;s $6 a month you&#8217;ll have to spendand the autoresponder is also a monthly expenses you canlook forward to spending that every month. So if you add the six plus the twenty-five dollars,you&#8217;re looking at roughly $31 a month bare-bones minimumexpense to continue doing internet marketing. I would say that&#8217;s about as reasonable as it gets and Ican&#8217;t thof too many less expensive ways for you to pursueit. Do I need to have a math background to measure how well Iam doing at this?I get this a lot and there&#8217;s just a very simple answer tothat. No, most the data that help you understand what areimportant numbers in your internet marketing business arepresented visually. You&#8217;ll find, and we&#8217;ll discuss this later on, there arefree services online &#8211; usually through places like Google- that will track how many visitors come to your website. Your autoresponder, for example, will track the number ofpeople who signed up to join your mailing list. All these things are done with simple numbers and\/or simplegraphs and charts that enable you to make visual sense ofhow well your business is proceeding. And the third question that I want to deal with todayis &#8220;What can I sell?&#8221;I&#8217;ll try to keep this short because we can talk about thisin much more detail later on but, in essence, what hasleveled the playing field and made online marketing soattractive is that the information I&#8217;m going to encourage youto prepare and share (or preapare and sell) was once hardto obtain. You needed to go buy a book, which meant hopping in thevehicle and going to get it. Or it meant that you had to go to the library to get even afree copy. One thing you could be sure of was that, until the internetcame along you couldn&#8217;t sit in your house and very simplyorder up free information (or even paid information) and haveit at your fingertips in no time at all. So what we do primarily in this business (and there&#8217;s asoftware component where people design software and designplugins and and things like that way if they have a particulartechnical skill), but largely in my business I createelectronic reports &#8211; books, audios and videos that people candownload as soon as they pay for them. I&#8217;m trying to instruct them specifically in areas that are ofinterest to them. The way to do this is you find a unique area of knowledge inyour own life and I&#8217;ve put a couple examples on here that maysound sort of off the wall. But if you stop and think about it &#8211; we all have certain areasand certain hobbies that we&#8217;ve come to love. And as a big part of loving those we have developed a certaindegree of speciality or a special body of knowledge that mostpeople don&#8217;t have and they would pay to learn this knowledgeso that they can get a jumpstart in that subject themselves. The two examples I&#8217;ve used here are restoring classic cars andhow to raise chickens that lay eggs. At least in the United States, where I live, this example ofraising chickens that lay eggs has become incredibly popular inthe last couple of years as people begin to think about what ifsomething went wrong in the world andwe had to fend forourselves. How would we have our own livestock?How would wehave our own food and water supply?There are amazing trends and hot buttons for people thatdevelop all the time. What I&#8217;ve put down here is that thousands of people searchGoogle every month on those two subjects alone, and that&#8217;s true. You can look up the you can look up the statistics for how manytimes people search for any subject and what you&#8217;ll find is thatthere&#8217;s a lot of information out there but it&#8217;s scattered. Its not very well organized and it is something that &#8211; the wayit&#8217;s presented through Google, for example &#8211; would have you spenda great amount of time, probably hours and maybe even days,mastering a particular subject that you already may know well. If you can create a concise informative report about how to doeither of those two things you can easily attach a 7 or 17 dollar,19 dollar, 27 dollars &#8211; depending on how complete or whether ornot you include audio and\/or video. You can you can attach a price tag that would surprise you toenable someone to get this information very quickly so that theydon&#8217;t have to go roaming all around the internet to find theinformation or much less jump in the vehicle and go to a libraryor a book store to find the same. So those are the top three questions I wanted to deal with aboutinternet marketing. And in our next session, we&#8217;ll move on and discuss how you find adomain name provider, how you decide to pick your domain name andhow you pursue getting web hosting so that you know have a home onthe web for your new business. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello there this is Doc with Newbie Marketer lessonnumber two. And today I wanna just fall back and talk a littlebit about three of the questions that have repeatedly come into me as I&#8217;ve begun to teachabout internet marketing. I want make sure you understand that there are goodanswers to these and they sorted can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9986","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=9986"}],"version-history":[{"count":1,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9986\/revisions"}],"predecessor-version":[{"id":9987,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9986\/revisions\/9987"}],"wp:attachment":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=9986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=9986"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=9986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}