{"id":116,"date":"2012-02-15T05:30:48","date_gmt":"2012-02-15T05:30:48","guid":{"rendered":"http:\/\/247income.co.uk\/blog\/?p=116"},"modified":"2012-02-14T17:42:00","modified_gmt":"2012-02-14T17:42:00","slug":"direct-response-marketing-crush-your-competition-invest-in-people-not-businesses","status":"publish","type":"post","link":"http:\/\/247income.co.uk\/blog\/direct-response-marketing-crush-your-competition-invest-in-people-not-businesses\/","title":{"rendered":"Direct Response Marketing – Crush Your Competition: Invest In People, Not Businesses"},"content":{"rendered":"

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The other day I was asked by a colleague of mine what I was investing in this year?<\/P>

My answer is the same answer I give every time I\u2019m asked this question:\u00a0 I invest in people.<\/P>

Great people make great businesses.\u00a0\u00a0The most successful companies in the world pay big bucks to keep on their top performers.\u00a0 i.e.\u00a0 Google paid 2 employees tens of millions not to take jobs at Twitter last year.<\/P>

The key is to identify the right people<\/STRONG> to invest in early on.\u00a0 Put high barriers to entry to avoid riff raff.\u00a0\u00a0 If someone slips through the cracks fire them summarily.<\/P>

Invest in people, Not Businesses.<\/P><\/p>\n

View the original article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AppId is over the quota The other day I was asked by a colleague of mine what I was investing in this year?My answer is the same answer I give every time I\u2019m asked this question:\u00a0 I invest in people.Great people make great businesses.\u00a0\u00a0The most successful companies in the world pay big bucks to keep […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[86,12,91],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-make-money-online","tag-direct","tag-marketing","tag-people"],"_links":{"self":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:attachment":[{"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/247income.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}