Tag Archives: Direct

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Direct Response Marketing – Crush Your Competition: Invest In People, Not Businesses

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The other day I was asked by a colleague of mine what I was investing in this year?

My answer is the same answer I give every time I’m asked this question:  I invest in people.

Great people make great businesses.  The most successful companies in the world pay big bucks to keep on their top performers.  i.e.  Google paid 2 employees tens of millions not to take jobs at Twitter last year.

The key is to identify the right people to invest in early on.  Put high barriers to entry to avoid riff raff.   If someone slips through the cracks fire them summarily.

Invest in people, Not Businesses.

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